American Civil Liberties Union (ACLU)

The American Civil Liberties Union engaged Beaconfire and Donordigital to identify Internet opportunities, and to create an actionable strategy for leveraging the organization’s Web presence to further communications, fundraising, and advocacy goals. The ACLU recognized it could take better advantage of new strategies and techniques and wished to develop a comprehensive plan for its online program. The Internet Action Plan served as a decision-making document for the organization. Once the plan was complete, the ACLU immediately moved ahead with the recommendations.