American Lung Association

Constituent Database Strategy

Millions of records, hundreds of system users, multiple databases…and still there was hope.  The American Lung Association knew they could benefit if only their organization could move to one constituent database for their national office and affiliates. But they didn’t know how to make it happen. They called on Beaconfire to evaluate the needs of myriad stakeholders across the country and create a vision and plan for a single shared system. Beaconfire then evaluated vendors to determine who could best meet the organization’s needs. Now, the organization is on their way to a brighter future.

See other American Lung Association projects:

  • Search Engine Marketing
  • LungUSA.org Website Redesign (Convio)
  • Performance Benchmarking Software Evaluation
  • Software Evaluations (Accounting, CMS & eCRM, Hosting)
  • Technology Strategy
  • stateoftheair.org Report Microsite (Convio)
  • Chapter Site & Pledge Event Templates
  • Web Analytics
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