Feeding America

In August 2010, Feeding America made Beaconfire its online fundraising agency of record.  For an organization with the size and scope of Feeding America, a one-size-fits-all approach wouldn’t work.  We created a unique, multi-faceted approach, taking into account Feeding America’s long and short term needs.
 
 For the long term, we put together an 18 month strategic plan that incorporated web, acquisition, email, social media, SEM, and analytics.

In the short term, we focused on areas where we could have an immediate impact, like an acquisition strategy that added 23,000 names to their list in three months, and an ongoing Search Engine Marketing campaign that generated positive ROI after just two weeks.