Share Our Strength
Strength.org & Family of Sites Website Design (Convio)
Launching a new brand across a family of sites is no picnic. That’s why Share Our Strength, the nation’s leader in ending childhood hunger, turned to Beaconfire. Share Our Strength wanted break-through designs with a consistent user experience across all its properties: Share Our Strength, Taste of the Nation, the Great American Bake Sale, the Great American Dine Out and Operation Frontline.
We developed a new recipe for a unified, yet flexible, information architecture and navigation scheme. Then we baked up distinct creative looks for each website that emphasized their uniqueness, yet fit together as beautifully as the courses of a fine meal. Feast your eyes on the results starting at www.strength.org.
In 2008, this site won the W3 award for Outstanding Nonprofit Site Design and a Web Marketing Association WebAward.
The project for Share Our Strength included:
- Information Architecture
- Creative Design
- Interface Engineering
- Interactive Marketing Plan
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